# The adoption of technological innovations in a B2B context and its impact on firm performance: An ethical leadership perspective

> Research article (Industrial Marketing Management, 2020) · cited 166× · AI/ML

**Wikidata**: [openalex:W2999051899](https://www.wikidata.org/wiki/openalex:W2999051899)  
**Source**: https://4ort.xyz/entity/the-adoption-of-technological-innovations-in-a-b2b-context-and-its-impact-on-firm-performance-an-ethical-leadership-pers