# The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

> Research article (Annals of Operations Research, 2023) · cited 80× · AI/ML

**Wikidata**: [openalex:W4387084728](https://www.wikidata.org/wiki/openalex:W4387084728)  
**Source**: https://4ort.xyz/entity/the-adoption-of-metaverse-in-the-retail-industry-and-its-impact-on-sustainable-competitive-advantage-moderating-impact-o