# The adaptive eater: Perceived healthiness moderates the effect of the color red on consumption

> Research article (Food Quality and Preference, 2015) · cited 36× · AI/ML

**Wikidata**: [openalex:W2022674299](https://www.wikidata.org/wiki/openalex:W2022674299)  
**Source**: https://4ort.xyz/entity/the-adaptive-eater-perceived-healthiness-moderates-the-effect-of-the-color-red-on-consumption