# The 2012 London Olympics: innovations in ICT and social media marketing

> Research article (Innovation, 2016) · cited 22× · AI/ML

**Wikidata**: [openalex:W2530721432](https://www.wikidata.org/wiki/openalex:W2530721432)  
**Source**: https://4ort.xyz/entity/the-2012-london-olympics-innovations-in-ict-and-social-media-marketing