# Territorialising brand experience and consumption: Negotiating a role for pop-up retailing

> Research article (Journal of Consumer Culture, 2019) · cited 17× · AI/ML

**Wikidata**: [openalex:W2963811374](https://www.wikidata.org/wiki/openalex:W2963811374)  
**Source**: https://4ort.xyz/entity/territorialising-brand-experience-and-consumption-negotiating-a-role-for-pop-up-retailing