# “Telling tales”: Stories, metaphors and tacit knowledge at the fuzzy front‐end of NPD

> Research article (Creativity and Innovation Management, 2017) · cited 26× · AI/ML

**Wikidata**: [openalex:W2768685394](https://www.wikidata.org/wiki/openalex:W2768685394)  
**Source**: https://4ort.xyz/entity/telling-tales-stories-metaphors-and-tacit-knowledge-at-the-fuzzy-frontend-of-npd