# Telling a different story: How nonprofit organizations reveal strategic purpose through storytelling

> Research article (Psychology and Marketing, 2020) · cited 46× · AI/ML

**Wikidata**: [openalex:W3093572764](https://www.wikidata.org/wiki/openalex:W3093572764)  
**Source**: https://4ort.xyz/entity/telling-a-different-story-how-nonprofit-organizations-reveal-strategic-purpose-through-storytelling