# Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption

> Research article (Psychology and Marketing, 2018) · cited 37× · AI/ML

**Wikidata**: [openalex:W2884321766](https://www.wikidata.org/wiki/openalex:W2884321766)  
**Source**: https://4ort.xyz/entity/tell-me-your-story-and-i-will-tell-you-who-you-are-persona-perspective-in-sustainable-consumption