# Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions

> Research article (GfK Marketing Intelligence Review, 2016) · cited 13× · AI/ML

**Wikidata**: [openalex:W2544967838](https://www.wikidata.org/wiki/openalex:W2544967838)  
**Source**: https://4ort.xyz/entity/tell-me-where-you-are-and-ill-tell-you-what-you-want-using-location-data-to-improve-marketing-decisions