# Technology readiness and mobile self-service technology adoption in the airline industry: An emerging market perspective

> Research article (Acta Commercii, 2018) · cited 25× · AI/ML

**Wikidata**: [openalex:W2892808803](https://www.wikidata.org/wiki/openalex:W2892808803)  
**Source**: https://4ort.xyz/entity/technology-readiness-and-mobile-self-service-technology-adoption-in-the-airline-industry-an-emerging-market-perspective