# Technology product coolness and its implication for brand love

> Research article (Journal of Retailing and Consumer Services, 2020) · cited 90× · AI/ML

**Wikidata**: [openalex:W3081683301](https://www.wikidata.org/wiki/openalex:W3081683301)  
**Source**: https://4ort.xyz/entity/technology-product-coolness-and-its-implication-for-brand-love