# Technology-enabled personalization in retail stores: Understanding drivers and barriers

> Research article (Journal of Business Research, 2020) · cited 189× · AI/ML

**Wikidata**: [openalex:W3087889130](https://www.wikidata.org/wiki/openalex:W3087889130)  
**Source**: https://4ort.xyz/entity/technology-enabled-personalization-in-retail-stores-understanding-drivers-and-barriers