# Teaching What Society Needs: “Hacking” an Introductory Marketing Course With Sustainability and Macromarketing

> Research article (Journal of Marketing Education, 2021) · cited 30× · AI/ML

**Wikidata**: [openalex:W3215647430](https://www.wikidata.org/wiki/openalex:W3215647430)  
**Source**: https://4ort.xyz/entity/teaching-what-society-needs-hacking-an-introductory-marketing-course-with-sustainability-and-macromarketing