# TEACHING CASE STUDY: Digital marketing strategy of Accor Hotels: shaping the future of hospitality

> Research article (University of Zagreb University Computing Centre (SRCE), 2020) · cited 14× · AI/ML

**Wikidata**: [openalex:W3033704026](https://www.wikidata.org/wiki/openalex:W3033704026)  
**Source**: https://4ort.xyz/entity/teaching-case-study-digital-marketing-strategy-of-accor-hotels-shaping-the-future-of-hospitality