# Teach well, learn better - Customer involvement and new product performance in B2B markets: The role of desorptive and absorptive capacity

> Research article (Industrial Marketing Management, 2022) · cited 18× · AI/ML

**Wikidata**: [openalex:W4311763673](https://www.wikidata.org/wiki/openalex:W4311763673)  
**Source**: https://4ort.xyz/entity/teach-well-learn-better-customer-involvement-and-new-product-performance-in-b2b-markets-the-role-of-desorptive-and-absor