# Targeting Rural Tourists in the Internet: Comparing Travel Motivation and Activity-Based Segments

> Research article (Journal of Travel & Tourism Marketing, 2015) · cited 53× · AI/ML

**Wikidata**: [openalex:W1981165773](https://www.wikidata.org/wiki/openalex:W1981165773)  
**Source**: https://4ort.xyz/entity/targeting-rural-tourists-in-the-internet-comparing-travel-motivation-and-activity-based-segments