# Targeted Change: Using Behavioral Segmentation to Identify and Understand Plastic Consumers and How They Respond to Media Communications

> Research article (Environmental Communication, 2021) · cited 15× · AI/ML

**Wikidata**: [openalex:W3195625076](https://www.wikidata.org/wiki/openalex:W3195625076)  
**Source**: https://4ort.xyz/entity/targeted-change-using-behavioral-segmentation-to-identify-and-understand-plastic-consumers-and-how-they-respond-to-media