# Tailoring Success: Harnessing the Creational Affordances of Generative Artificial Intelligence to Drive Market Performance

> Research article (IEEE Transactions on Engineering Management, 2025) · cited 12× · AI/ML

**Wikidata**: [openalex:W4407832059](https://www.wikidata.org/wiki/openalex:W4407832059)  
**Source**: https://4ort.xyz/entity/tailoring-success-harnessing-the-creational-affordances-of-generative-artificial-intelligence-to-drive-market-performanc