# Tailoring service recovery messages to consumers’ affective states

> Research article (European Journal of Marketing, 2020) · cited 29× · AI/ML

**Wikidata**: [openalex:W3025834081](https://www.wikidata.org/wiki/openalex:W3025834081)  
**Source**: https://4ort.xyz/entity/tailoring-service-recovery-messages-to-consumers-affective-states