# Tailoring customer segmentation strategies for luxury brands in the NFT market – The case of SUPERGUCCI

> Research article (Journal of Retailing and Consumer Services, 2024) · cited 20× · AI/ML

**Wikidata**: [openalex:W4403363268](https://www.wikidata.org/wiki/openalex:W4403363268)  
**Source**: https://4ort.xyz/entity/tailoring-customer-segmentation-strategies-for-luxury-brands-in-the-nft-market-the-case-of-supergucci