# Tactical use of rewards to enhance loyalty program effectiveness

> Research article (International Journal of Research in Marketing, 2020) · cited 25× · AI/ML

**Wikidata**: [openalex:W3007659734](https://www.wikidata.org/wiki/openalex:W3007659734)  
**Source**: https://4ort.xyz/entity/tactical-use-of-rewards-to-enhance-loyalty-program-effectiveness