# Systems-thinking social marketing: conceptual extensions and empirical investigations

> Research article (Journal of Marketing Management, 2016) · cited 169× · AI/ML

**Wikidata**: [openalex:W2503206234](https://www.wikidata.org/wiki/openalex:W2503206234)  
**Source**: https://4ort.xyz/entity/systems-thinking-social-marketing-conceptual-extensions-and-empirical-investigations