# Symmetric and asymmetric modeling to examine individuals’ intention to follow fitness YouTube channels: an integrated perspective of the UTAUT2 and UGT

> Research article (International Journal of Sports Marketing and Sponsorship, 2024) · cited 15× · AI/ML

**Wikidata**: [openalex:W4396684630](https://www.wikidata.org/wiki/openalex:W4396684630)  
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