# Swayed by the reviews: Disentangling the effects of average ratings and individual reviews in online word‐of‐mouth

> Research article (Production and Operations Management, 2022) · cited 54× · AI/ML

**Wikidata**: [openalex:W4213195615](https://www.wikidata.org/wiki/openalex:W4213195615)  
**Source**: https://4ort.xyz/entity/swayed-by-the-reviews-disentangling-the-effects-of-average-ratings-and-individual-reviews-in-online-wordofmouth