# Swarm intelligence goal-oriented approach to data-driven innovation in customer churn management

> Research article (International Journal of Information Management, 2021) · cited 38× · AI/ML

**Wikidata**: [openalex:W3158390126](https://www.wikidata.org/wiki/openalex:W3158390126)  
**Source**: https://4ort.xyz/entity/swarm-intelligence-goal-oriented-approach-to-data-driven-innovation-in-customer-churn-management