# Surprise, Anticipation, and Sequence Effects in the Design of Experiential Services

> Research article (Production and Operations Management, 2016) · cited 62× · AI/ML

**Wikidata**: [openalex:W2560558410](https://www.wikidata.org/wiki/openalex:W2560558410)  
**Source**: https://4ort.xyz/entity/surprise-anticipation-and-sequence-effects-in-the-design-of-experiential-services