# Supporting value co-creation through interaction during the pre-purchase customer journey: empirical evidence from B2B HR services

> Research article (Journal of Business and Industrial Marketing, 2023) · cited 13× · AI/ML

**Wikidata**: [openalex:W4318774915](https://www.wikidata.org/wiki/openalex:W4318774915)  
**Source**: https://4ort.xyz/entity/supporting-value-co-creation-through-interaction-during-the-pre-purchase-customer-journey-empirical-evidence-from-b2b-hr