# Supply chain flexibility and mass personalization: a systematic literature review

> Research article (Journal of Business and Industrial Marketing, 2019) · cited 39× · AI/ML

**Wikidata**: [openalex:W2970798830](https://www.wikidata.org/wiki/openalex:W2970798830)  
**Source**: https://4ort.xyz/entity/supply-chain-flexibility-and-mass-personalization-a-systematic-literature-review