# Supplier-initiated ingredient/component branding

> Research article (Journal of Business and Industrial Marketing, 2020) · cited 10× · AI/ML

**Wikidata**: [openalex:W3016032140](https://www.wikidata.org/wiki/openalex:W3016032140)  
**Source**: https://4ort.xyz/entity/supplier-initiated-ingredient-component-branding