# Supermetrics

> Finnish software company

**Wikidata**: [Q114661529](https://www.wikidata.org/wiki/Q114661529)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Supermetrics)  
**Source**: https://4ort.xyz/entity/supermetrics

## Summary
Supermetrics is a Finnish software company founded in 2013 by Mikael Thuneberg that specializes in analytics and data visualization software. Headquartered in Helsinki, the company operates within the software engineering, digital marketing, and data management industries, serving sectors such as e-commerce, retail, and media. It has grown to employ 400 people across offices in Finland, Ireland, Singapore, and Lithuania.

## Key Facts
- **Founded:** 2013 by Mikael Thuneberg in Espoo, Finland.
- **Headquarters:** Kaivokatu 10 A, 00100 Helsinki, Finland (Kluuvi district).
- **Official Name:** Supermetrics Oy (Legal form: osakeyhtiö).
- **Finnish Business ID:** 2552282-5.
- **Industry:** Software engineering, digital marketing, data management.
- **Products:** Analytics and data visualization software.
- **Employees:** 400 (as of 2025).
- **Revenue (2015–2024):** Grew from €600,000 (2015) to €59,000,000 (2024).
- **Operating Income (2020–2024):** Fluctuated from €8,000,000 (2020) to €317,000 (2024).
- **Ownership:** Owned by Mikael Thuneberg, OpenOcean, and Institutional Venture Partners.
- **Awards:** Received the Internationalisation Award of the President of the Republic of Finland in 2020.
- **Global Presence:** Operates in Finland, Ireland, Singapore, and Lithuania.
- **Website:** https://supermetrics.com/ (English language).
- **Social Media:** Active on Twitter (@Supermetrics), Facebook, Instagram (supermetrics), LinkedIn, Reddit (r/supermetrics), and YouTube.
- **Online IDs:** Crunchbase (supermetrics), Glassdoor (3017576), Google Knowledge Graph (/g/11h1y71j4b).

## FAQs
**Who founded Supermetrics and when did it start?**
Mikael Thuneberg founded the company in 2013, with the location of formation listed as Espoo, Finland.

**Where are Supermetrics' offices located?**
The company is headquartered in Helsinki, Finland, specifically at Kaivokatu 10, and maintains a presence in Ireland, Singapore, and Lithuania.

**What type of software does Supermetrics produce?**
The company develops analytics and data visualization software designed for data management and digital marketing applications.

**Which industries use Supermetrics' solutions?**
Its tools are utilized by advertising and media agencies, as well as the consumer goods, consumer services, e-commerce, travel, retail, and mass media industries.

**Who are the owners of Supermetrics?**
The company is owned by its founder Mikael Thuneberg and venture capital firms OpenOcean and Institutional Venture Partners.

**What recognition has the company received?**
In 2020, Supermetrics was honored with the Internationalisation Award of the President of the Republic of Finland.

## Why It Matters
Supermetrics addresses the critical need for efficient data management and interpretation in the digital age. By providing tools that facilitate the discovery and communication of meaningful patterns in data, the company enables businesses in advertising, e-commerce, and retail to make data-driven decisions. Its rapid financial growth—from €600,000 in revenue in 2015 to €59 million in 2024—demonstrates the high market demand for its analytics solutions. Furthermore, its expansion beyond Finland to establish offices in Ireland, Singapore, and Lithuania highlights its role as a significant player in the global technology sector, a fact formally recognized by the Finnish government.

## Notable For
- **Rapid Revenue Growth:** Increased revenue from €600,000 in 2015 to €59 million in 2024.
- **International Expansion:** Successfully expanded operations from Finland to Ireland, Singapore, and Lithuania.
- **Industry Recognition:** Recipient of the 2020 Internationalisation Award of the President of the Republic of Finland.
- **Scale of Operations:** Employs 400 people as of 2025.
- **Investor Backing:** Secured funding from prominent investors OpenOcean and Institutional Venture Partners.
- **Long-term Leadership:** Founder Mikael Thuneberg served as CEO from 2010 until 2023.

## Body

### Company Overview and Foundation
Supermetrics is a technology company and software enterprise classified within the software industry. The company was founded in 2013, with its location of formation recorded as Espoo, Finland. It operates legally as Supermetrics Oy, a limited liability company (osakeyhtiö), under the Finnish Business ID 2552282-5. The entity is categorized as a business, enterprise, software development entity, and technology company.

### Leadership and Ownership
Mikael Thuneberg is the founder of Supermetrics. He served as the company's CEO from 2010 until 2023. In January 2023, leadership transitioned to an individual identified by the ID . The company is owned by a group that includes founder Mikael Thuneberg, as well as investment firms OpenOcean and Institutional Venture Partners. As of 2025, the company employs 400 individuals.

### Products and Industry Application
Supermetrics focuses on the disciplines of software engineering, digital marketing, and data management. Its primary products include analytics and data visualization software. These tools are designed to aid in the discovery, interpretation, and communication of meaningful patterns in data.

The software serves a wide array of industries and use cases, including:
*   **Agencies:** Advertising agencies and media agencies.
*   **Consumer Sector:** Consumer goods industry and consumer services industry.
*   **Commerce:** E-commerce and retail.
*   **Media and Travel:** Mass media and the travel industry.

### Financial Performance
The company has demonstrated significant revenue growth over the years, with financial records showing the following annual revenues in euros:
*   2015: €600,000
*   2016: €1,600,000
*   2017: €2,200,000
*   2018: €6,200,000
*   2019: €13,600,000
*   2020: €24,000,000
*   2021: €36,100,000
*   2022: €51,000,000
*   2023: €56,000,000
*   2024: €59,000,000

Operating income figures for the company have varied in recent years:
*   2020: €8,000,000
*   2021: €7,000,000
*   2022: €2,000,000
*   2023: €3,000,000
*   2024: €317,000

### Global Presence and Operations
Supermetrics is headquartered in the Kluuvi district of Helsinki, specifically at Kaivokatu 10 A. The geographic coordinates of the headquarters are 60.16999670125924, 24.94054253922983. While its country of origin is Finland, the company maintains a physical presence in multiple countries, including Ireland, Singapore, and Lithuania. The company is also a member of the Finnish startup community, listed on startupyhteiso.com.

### Digital Footprint and Community
Supermetrics maintains a comprehensive digital footprint across various platforms:
*   **Web Presence:** The official website is supermetrics.com, which corresponds to the domain name supermetrics.com. The site content is in English.
*   **Social Media:**
    *   **Twitter:** @Supermetrics (active since July 2010).
    *   **Facebook:** Supermetrics.
    *   **Instagram:** supermetrics.
    *   **LinkedIn:** supermetrics.
    *   **Reddit:** r/supermetrics (English language community).
    *   **YouTube:** Channel handle supermetrics (ID: UCLe4NReGgBmFK_9UAwoJHoQ).
    *   **GitHub:** supermetrics-public.
*   **External Identifiers:**
    *   **Crunchbase:** Organization ID supermetrics.
    *   **Glassdoor:** Company ID 3017576.
    *   **Google Knowledge Graph:** /g/11h1y71j4b.
*   **Encyclopedia Presence:** The company has a Wikipedia page titled "Supermetrics" available in English, Spanish, Finnish, and French.

## References

1. [Helsingin Sanomat](https://www.hs.fi/visio/art-2000008471760.html)
2. [Source](https://www.talouselama.fi/uutiset/a/3c89498e-109c-4078-8f68-186c775d52d0)
3. [Source](https://supermetrics.com/solutions/ecommerce-dtc)
4. [Source](https://supermetrics.com/solutions/travel-hospitality)
5. [Source](https://supermetrics.com/solutions/retail-fmcg)
6. [Source](https://supermetrics.com/solutions/media-publishing)
7. [Source](https://startupyhteiso.com/members/)
8. [Source](https://tietopalvelu.ytj.fi/yritystiedot.aspx?yavain=2453942&tarkiste=91B35ADB2E8F3EDBFCC47D8F54A7092750B2521B)
9. [Hufvudstadsbladet](https://www.hbl.fi/artikel/d7d6f75f-b20c-4ee1-920e-0e7a2719e8db)
10. [Source](https://supermetrics.com/platform/analyze-data)
11. [Source](https://supermetrics.com/about)
12. [Source](https://www.kauppalehti.fi/yritykset/yritys/25522825)
13. [Helsingin Sanomat](https://www.hs.fi/talous/art-2000006612825.html)
14. [Yle Uutiset](https://yle.fi/uutiset/3-11668885)
15. [Kauppalehti](https://www.kauppalehti.fi/yritykset/yritys/25522825)
16. [Kauppalehti](https://www.kauppalehti.fi/uutiset/ohjelmistoyhtio-supermetricsin-liikevaihto-kasvoi-viime-vuonna-50-prosenttia-toimitusjohtaja-ennakoi-yhtion-koon-tuplaantuvan-tilikauden-aikana/2a746e2c-40af-49c3-948d-007a9447fe39)
17. [Source](https://www.reddit.com/r/supermetrics/)
18. [Source](https://www.glassdoor.com/Overview/Working-at-Supermetrics-EI_IE3017576.11,23.htm)