# Sufficiency and the dematerialization of fashion: How digital substitutes are creating new market opportunities

> Research article (Business Horizons, 2023) · cited 31× · AI/ML

**Wikidata**: [openalex:W4361283067](https://www.wikidata.org/wiki/openalex:W4361283067)  
**Source**: https://4ort.xyz/entity/sufficiency-and-the-dematerialization-of-fashion-how-digital-substitutes-are-creating-new-market-opportunities