# Subtraction or Division: Evaluability Moderates Reliance on Absolute Differences versus Relative Differences in Numerical Comparisons

> Research article (Journal of Consumer Research, 2018) · cited 19× · AI/ML

**Wikidata**: [openalex:W2804720518](https://www.wikidata.org/wiki/openalex:W2804720518)  
**Source**: https://4ort.xyz/entity/subtraction-or-division-evaluability-moderates-reliance-on-absolute-differences-versus-relative-differences-in-numerical