# Subduing effects of personal norms on materialism fostering green purchase behavior: Modified norm activation model perspective

> Research article (Journal of Global Scholars of Marketing Science, 2023) · cited 26× · AI/ML

**Wikidata**: [openalex:W4385763129](https://www.wikidata.org/wiki/openalex:W4385763129)  
**Source**: https://4ort.xyz/entity/subduing-effects-of-personal-norms-on-materialism-fostering-green-purchase-behavior-modified-norm-activation-model-persp