# Style, content, and the success of ideas

> Research article (Journal of Consumer Psychology, 2023) · cited 10× · AI/ML

**Wikidata**: [openalex:W4323315086](https://www.wikidata.org/wiki/openalex:W4323315086)  
**Source**: https://4ort.xyz/entity/style-content-and-the-success-of-ideas