# Study of the influencing mechanism of user interaction behavior of short video e-commerce live-streaming from the perspective of SOR theory and interactive ritual chains

> Research article (Current Psychology, 2024) · cited 17× · AI/ML

**Wikidata**: [openalex:W4401755212](https://www.wikidata.org/wiki/openalex:W4401755212)  
**Source**: https://4ort.xyz/entity/study-of-the-influencing-mechanism-of-user-interaction-behavior-of-short-video-e-commerce-live-streaming-from-the-perspe