# Structural topic modelling segmentation: a segmentation method combining latent content and customer context

> Research article (Journal of Marketing Management, 2021) · cited 26× · AI/ML

**Wikidata**: [openalex:W3131522431](https://www.wikidata.org/wiki/openalex:W3131522431)  
**Source**: https://4ort.xyz/entity/structural-topic-modelling-segmentation-a-segmentation-method-combining-latent-content-and-customer-context