# Strategies for creating value through individual and collective customer experiences

> Research article (Business Horizons, 2018) · cited 41× · AI/ML

**Wikidata**: [openalex:W2899203315](https://www.wikidata.org/wiki/openalex:W2899203315)  
**Source**: https://4ort.xyz/entity/strategies-for-creating-value-through-individual-and-collective-customer-experiences