# Strategically Leveraging Humor in Social Marketing Campaigns

> Research article (Social Marketing Quarterly, 2019) · cited 13× · AI/ML

**Wikidata**: [openalex:W2948228184](https://www.wikidata.org/wiki/openalex:W2948228184)  
**Source**: https://4ort.xyz/entity/strategically-leveraging-humor-in-social-marketing-campaigns