# Strategic Marketing Information System Planning: An Integrated BWM–ELECTRE Approach

> Research article (Group Decision and Negotiation, 2023) · cited 14× · AI/ML

**Wikidata**: [openalex:W4388904195](https://www.wikidata.org/wiki/openalex:W4388904195)  
**Source**: https://4ort.xyz/entity/strategic-marketing-information-system-planning-an-integrated-bwmelectre-approach