# Strategic marketing capability: Mobilizing technological resources for new product advantage

> Research article (Journal of Business Research, 2016) · cited 63× · AI/ML

**Wikidata**: [openalex:W2404175792](https://www.wikidata.org/wiki/openalex:W2404175792)  
**Source**: https://4ort.xyz/entity/strategic-marketing-capability-mobilizing-technological-resources-for-new-product-advantage