# Strategic customer engagement marketing: A decision making framework

> Research article (Journal of Business Research, 2018) · cited 153× · AI/ML

**Wikidata**: [openalex:W2884448111](https://www.wikidata.org/wiki/openalex:W2884448111)  
**Source**: https://4ort.xyz/entity/strategic-customer-engagement-marketing-a-decision-making-framework