# Strategic and operational alignment of sales-marketing interfaces: Dual paths within an SME configuration

> Research article (Industrial Marketing Management, 2017) · cited 36× · AI/ML

**Wikidata**: [openalex:W2750972921](https://www.wikidata.org/wiki/openalex:W2750972921)  
**Source**: https://4ort.xyz/entity/strategic-and-operational-alignment-of-sales-marketing-interfaces-dual-paths-within-an-sme-configuration
