# Steering the Sales Force for New Product Selling: <i>Why</i> Is it Different, and <i>How</i> Can Firms Motivate Different Sales Reps?

> Research article (Journal of Product Innovation Management, 2018) · cited 31× · AI/ML

**Wikidata**: [openalex:W2895505604](https://www.wikidata.org/wiki/openalex:W2895505604)  
**Source**: https://4ort.xyz/entity/steering-the-sales-force-for-new-product-selling-i-why-i-is-it-different-and-i-how-i-can-firms-motivate-different-sales-