# Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands

> Research article (Journal of Business Research, 2020) · cited 13× · AI/ML

**Wikidata**: [openalex:W3048762348](https://www.wikidata.org/wiki/openalex:W3048762348)  
**Source**: https://4ort.xyz/entity/stay-close-but-not-too-close-the-role-of-similarity-in-the-cross-gender-extension-of-patronymic-brands