# “Statistical Significance” and Statistical Reporting: Moving Beyond Binary

> Research article (Journal of Marketing, 2023) · cited 72× · AI/ML

**Wikidata**: [openalex:W4388671718](https://www.wikidata.org/wiki/openalex:W4388671718)  
**Source**: https://4ort.xyz/entity/statistical-significance-and-statistical-reporting-moving-beyond-binary