# Stakeholder-oriented brand management: A Venn-diagram approach to monitor brand associations

> Research article (European Management Journal, 2022) · cited 18× · AI/ML

**Wikidata**: [openalex:W4220917274](https://www.wikidata.org/wiki/openalex:W4220917274)  
**Source**: https://4ort.xyz/entity/stakeholder-oriented-brand-management-a-venn-diagram-approach-to-monitor-brand-associations