# Stairway to impact or highway to failure? A cognitive perspective on business model design processes in nascent sustainable ventures

> Research article (Strategic Entrepreneurship Journal, 2025) · cited 15× · AI/ML

**Wikidata**: [openalex:W4405982485](https://www.wikidata.org/wiki/openalex:W4405982485)  
**Source**: https://4ort.xyz/entity/stairway-to-impact-or-highway-to-failure-a-cognitive-perspective-on-business-model-design-processes-in-nascent-sustainab