# Spread, Then Target, and Advertise in Waves: Optimal Budget Allocation Across Advertising Channels

> Research article (IEEE Transactions on Network Science and Engineering, 2018) · cited 14× · AI/ML

**Wikidata**: [openalex:W2895536712](https://www.wikidata.org/wiki/openalex:W2895536712)  
**Source**: https://4ort.xyz/entity/spread-then-target-and-advertise-in-waves-optimal-budget-allocation-across-advertising-channels