# Sports Marketing: A Strategic Perspective, 5th ed.

> Research article (International Journal of Sport Communication, 2015) · cited 20× · AI/ML

**Wikidata**: [openalex:W2518819330](https://www.wikidata.org/wiki/openalex:W2518819330)  
**Source**: https://4ort.xyz/entity/sports-marketing-a-strategic-perspective-5th-ed