# Sports fandom in the metaverse: marketing implications and research agenda

> Research article (Marketing Letters, 2023) · cited 26× · AI/ML

**Wikidata**: [openalex:W4386714019](https://www.wikidata.org/wiki/openalex:W4386714019)  
**Source**: https://4ort.xyz/entity/sports-fandom-in-the-metaverse-marketing-implications-and-research-agenda